My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these marketing tools! Here, my top tools for marketing, and why you'll love them too! Give 'em a try today! AutoCap: AutoCap transcribes your videos from voice to text in just a few simple steps, making it easy for your followers to "hear" what you have to say even when the volume is off. National Day Calendar: Never miss another holiday or weekly observance again. Plan events, social media posts and other marketing campaigns with National Day …
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Four Facebook Faves Seniors Love to Follow
Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, to Instagram’s favorite silver fox, Irvin Randal, seniors are owning the internet. And their preferred platform? Facebook. Rent specials aren't as exciting as your sales team thinks. Keep your followers coming back to your community's Facebook page. Build a content calendar that balances sales promotions and other engaging posts. Here, four Facebook faves seniors love to follow. Check them out, …
Senior Living and Social Media: What’s Your Strategy?
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …