If the best idea you’ve come up with all year long involves the Bingo Blitz you’ve been hosting the last five years, that’s actually not an idea at all … It’s same ‘ol. Stop with the same old events, year after year. If you want to cultivate an active community, host events that make residents want to get up and move. And YES, we understand many members of the community may experience limited mobility. Like the mind, when creativity is stifled within your community, it can experience frailty. This holiday season, plan some new, open invitation events that get your residents excited. …
Aging Services
Are You Missing Out on this Market?
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S. Lee. Interview starts at 15:20 Hear how teams can better use social media as a selling tool and an instrument for communicating inclusivity throughout our senior living communities - and across our teams - during this radio broadcast interview with Mark S. Lee! Ready to take your teams to the next level? See how we can help you end 2019 on a high note! …
Reenergize Your Events & Land New Leads!
What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and activities scheduled for the rest of the year? If potential leads found your community’s Facebook page, would they be excited to learn about the events you’ve posted? Or, would they find another Ice Cream Social, nearly identical to the ones they’ve seen on your competitor’s page? Are you even posting your events? Here’s the truth. Everybody loves ice cream. And who doesn’t enjoy happy hour with …
Fine Line Between Fun & Exploitation
Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are flattering photos. But instead of showing off happy, engaged seniors, the motive for posting images can get in the way. Honest intentions may even seem insincere. The worst offensives always fail to protect the dignity of those we serve. There’s a fine line between fun in the feed and exploitation. Before posting pictures to social media of the people who entrust you with their care, ask yourself the …
Four Facebook Faves Seniors Love to Follow
Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, to Instagram’s favorite silver fox, Irvin Randal, seniors are owning the internet. And their preferred platform? Facebook. Rent specials aren't as exciting as your sales team thinks. Keep your followers coming back to your community's Facebook page. Build a content calendar that balances sales promotions and other engaging posts. Here, four Facebook faves seniors love to follow. Check them out, …
Meager Marketing Budget? Here’s Help.
Imagine. Your marketing budget is blown. Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You've got plenty of tools at your disposal. You just need to know how to use them. Chances are, your community has several sources you can use to help boost brand awareness. But if your teams aren't communicating, you'll miss opportunities to attract prospects. Here, three tips to help build buzz around your community without breaking the bank. Share your events. Take advantage of free platforms like Eventbrite and share community events with …
Senior Living and Social Media: What’s Your Strategy?
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …
Cut These Words from Your Senior Living Sales Conversations
You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the sale. Could the conversation, not your senior living community, be the cause? Senior living communities paint a beautiful picture for would-be residents of resort-style living with active, involved residents. But when prospects tour, the language used to describe the living experience is often lackluster. A quick review of your sales pitch with a team member may be beneficial when building a new …
Senior Living & Social Media Management
Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don't gel? It turns out, seniors are actually very engaged. A recent study suggests seniors age 65+ who use Facebook are logging in daily. That's great news if your community is already using social media to reach their target market. But if your team fails to create relevant content, your community could be losing leads to competitors who are. Maybe it's time to consider outsourcing your social media management. As the silver tsunami …
Are You Making the Most of Your Tours – or Making Major Mistakes?
Today's senior housing designs look and feel like luxury resorts, equipped with state-of-the-art fitness centers, bistros and beauty salons, many offering premium services and amenities, plus all the comforts of home. Still, prospects expect more than a beautiful building on their tour - they're critiquing the entire experience. Avoid these major mistakes, and take your tour to the next level with these tips. Cut the Clutter (or at least hide it) Office clutter is a huge distraction, so if you're meeting your prospects in an office piled high with papers, you may be giving potential …