Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly for self-promotion. Give your audience content they can use – even if they aren’t purchasing a product or service.
When your Facebook followers engage with your posts, they’re giving your brand a nod and increasing the odds of organic reach. Boosting business-only posts can get boring. Break up the monotony and give your audience content they’ll want to share.
Are you in the process of building a killer social media content calendar? Be sure to include these four engaging post types to your timeline.
Important Dates
Holidays are a no-brainer, but there are tons of other days throughout the year worthy of recognition. National Pizza Day anyone? Adding important dates in U.S. history and business milestones to your timeline are a great way to add a bit of fun to strictly business social media pages. Looking for a little inspiration? Check out National Day Calendar and HISTORY.
Inspirational Quotes
Who doesn’t love a good word of encouragement? Inspirational quotes not only give your followers a case of the feel-goods, they also have the power to impact an even wider audience when your fans share with their friends. Get creative and post quotes from thought leaders, industry professionals, even your own customers, and clients. Use positive reviews to your advantage. With permission, post feedback verbatim, and when possible, remember to tag the person who left the review. Find plenty of quotes from your favorite philosophers, celebrities and more at BrainyQuote.
Polls
Not sure how your followers feel about your new logo? Unsure which product or service will perform best? Post a poll to your social media page and find out how your fans feel – plus, polling encourages engagement. Once a poll is created, be sure to post results so your audience knows you’re listening.
Events
Creating events in Facebook is simple, but don’t leave your party planning off to the side in the ‘Events’ portion of your business page. Once your event is posted, periodically share it directly to your page, or pin it to the top of your timeline where followers are sure to see it when they visit. Whether celebrating a ribbon-cutting ceremony, inviting prospects over for a tour, or hosting an elegant evening for clients and customers, including scheduled events to your timeline is another great way to engage your followers.
Need a little help in creating click-worthy content for your business page? Learn more and contact us today!
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Hi Ayana:
Great presentation yesterday! Learned a lot – Thank You. Would you be willing to share your pages you used in your presentation with me there are several things I want to share with our owner – especially the lack of posting on facebook and bad pictures. Prior to February I was doing the post on Face Book and now there is someone else doing it and it is not looking good in my opinion. Thanks and can you give me info on your rates?
Thanks so much for your feedback Alice. I’m so glad you enjoyed the workshop! Let’s find sometime to talk, I’ve messaged you privately. Looking forward to it!